Saturday, July 18, 2009


'Branding' is nothing more than what it actually means:

-you have your cow

-you have your (custom-made) hot iron.

-You burn it on the cow

-The cow becomes yours

-The cow does not share your enthusiasm for proprietary ownership

-The cow still remains a cow (animal) nothing more, nothing less

- But you did your job and that is all you care for

-The rest is just a sorry excuse for existence

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"Brand-doctors", as they (self-indulgently) call themselves, or better "Brand Builders" are nothing more than a conglomerate of self-sufficient marketing idiots with no idea whatsoever who they really are, propagating false doctrines and a selfish excuse for their existence. God help us all.