'Branding' is nothing more than what it actually means:
-you have your cow
-you have your (custom-made) hot iron.
-You burn it on the cow
-The cow becomes yours
-The cow does not share your enthusiasm for proprietary ownership
-The cow still remains a cow (animal) nothing more, nothing less
- But you did your job and that is all you care for
-The rest is just a sorry excuse for existence
- - - - - - - - - - - -
"Brand-doctors", as they (self-indulgently) call themselves, or better "Brand Builders" are nothing more than a conglomerate of self-sufficient marketing idiots with no idea whatsoever who they really are, propagating false doctrines and a selfish excuse for their existence. God help us all.